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Elves Behavin’ Badly Misbehaved at the NEC, Birmingham

Posted on Sep 07th, 2017





September 2017: Essex business, PMS International caused a stir on their stand at the Autumn Fair, with their giant Elves Behavin’ Badly spreading mischief. Towering above the crowds at the NEC, the cheeky Elves entertained visitors throughout the show. Many stopped in their tracks as the giant stilt-walking Elfie and Elvie, called out and encouraged people to Join the Elf Revolution!


“PMS certainly knows how to create attention at their stand!” said one of their customers who visited. Paul Beverley, MD of PMS International said, “Our 13ft Elves Behavin’ Badly stole the show every day! We had dozens queuing up to meet the Elves, taking selfies and talking to our team about the Elf phenomenon. Our sales team were rushed off their feet and we’ve had to place more orders to keep up with the demand. This year is set to be our biggest yet with Elves Behavin’ Badly, as parents flock to join the alternative Advent Calendar trend.”

PMS International MD, Paul Beverley

 The distinctive Elves Behavin’ Badly range includes the original Elfie, his female Elf companion Elvie, the impossibly cute Elf triplets and even Rudie the Reindeer, all of which are instantly recognisable by their big ears.  Alongside the original Elves Behavin’ Badly vinyl-faced dolls, PMS also offer a range of Plush Elves, Bendable Dolls and an unrivalled range of Elf Accessories. These new lines have been designed to help the Elves go about their mischief making and to inspire even more scenes that are guaranteed to entertain young and old each morning when they find out what the Elves have been up to overnight!

The Elves Behavin’ Badly range is available to buy online and with a variety of independent and major retailers.

For more information visit

Media Contacts – Adrenalin PR

Claire Nicholson –

Jenny Smith –

About PMS International:

PMS International is the UK's leading importer and wholesale distributor of a wide range of consumer products; ranging from Toys and Games, Plush, Novelties, Stationery and Christmas Decorations right through to Housewares, Gardening Products, Giftware and Electronic Gadgets.

Forthcoming Spotlight Events

Sep 25th - Sep 27th, 2018
Euro Attractions Show 2018

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Oct 09th - Oct 11th, 2018
Elves Behavin' Badly - Brand Licensing Europe (BLE)
London Olympia

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Jan 30th - Feb 03rd, 2019
Nurnberg Toy Fair - Spielwarenmesse 2019

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Feb 02nd - Feb 07th, 2019
Spring Fair 2019

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